Catering to specific clientele no novelty for Las Vegas casinos

Tuesday, Feb. 21, 2012

With traditional Hawaiian cuisine on its menu and a “hang-loose” island spirit permeating the property, the California Hotel and Casino long ago established itself as a destination for Hawaiian tourists visiting Las Vegas.

But finding new ways to cater to specific communities and bring in guests isn’t a novel idea for Las Vegas casinos. In fact, it’s a necessity.

With casinos offering the same basic products — beds, food, entertainment and a place to gamble — finding ways to differentiate a property is crucial, said Anthony Curtis, president of

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