April 20, 2010
LVA blogger David McKee is quoted in regard to MGM Mirage’s expressed desire to change the company’s name.
“It’s retribution, and it’s an incredibly bad business decision because there is so much brand equity wrapped up in that Mirage name,” McKee said. “Kirk Kerkorian would not have bought those resorts were it not for all the value and mystique that Steve Wynn created. Plus, the financial performance of MGM properties on the Strip and Bellagio is kicking the crap out of everything else they own.”
Read more: Portfolio.com
