Aug. 28, 2010
Imagine a week’s vacation where you don’t have to pay for the hotel. Or the food. Not even a souvenir T-shirt.
It’s possible for casino patrons who take advantage of offers available from using a player’s club card.
New gamblers often don’t grasp how much a player’s card can add to their future fun.
By using a player’s card, even “low rollers” who bet at modest levels — 25-cent video poker or $10 blackjack — open the door to offers from casinos eager to have them pay return visits.
Cashing in on player’s club offers is a “really powerful strategy” that works in gambling hotbeds such as Las Vegas and Reno as well as in smaller destinations such as Western Pennsylvania, said Anthony Curtis, publisher of Huntington Press and LasVegasAdvisor.com.Player’s clubs points at Rivers Casino and The Meadows can be redeemed for free play, meals, gift shop discounts and valet parking. Members also can be eligible for drawings for cash or free play not available to everyone.
“It’s pointless to play without a card,” said Rivers General Manager Todd Moyer, who began his casino career by handing out entry forms for a Rolls Royce giveaway in Atlantic City. The forms helped the casino develop a customer database.
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